November 9, 2011

Stand by your Brand... Raw Earth Wild Sky

Raw Earth Wild Sky is the brain child of designers Karen Kananen and Samantha Robinson. If your not familiar with this coveted line...REWS is a contemporary organic clothing line inspired by nature’s colors and seasons. Each piece is hand-made in Los Angeles. Signature details include deconstructed seams and raw hems, novelty hand-dyed, hand-stamped and hand-painted techniques along with interesting trims applied in unusual ways to create a raw, unique feel for each piece. The look is beautifully relaxed and broken-in, yet well-crafted. 
Karen Kananen, a native Californian and FIDM graduate has years of experience in the LA market working with larger more sales-oriented companies and smaller 'hands-on' contemporary lines.

Samantha Robinson, hailing from London also has extensive experience working for companies in London, Sydney, Melbourne, New York and Los Angeles for labels such as French Connection, Nicole Farhi, Country Road Australia, Fenn Wright & Manson and Elle Apparel. 

The two met about 15years ago while working at the same company in Los Angeles and became great friends. They were working together again more recently when they were inspired to start their own line. Both Karen and Samantha cite their intense love of fashion and great concern for our planet, along with the births of their daughters (now 10 and 9 respectively) as the driving force behind their decision to start a contemporary, yet environmentally conscious company.

Okay so how much do we adore these smart + talented ladies!? 

Conspiracy Cowl Mini in dusk $158

Lightning Tee $118

Worker Tee $98

Tarmalane Top $148

Catacombs Jacket $248