April 23, 2013

Behind the Scenes... Summer Lookbook in the Making

 Inspiration for our seasonal lookbooks begins with the clothes, of course! There always seems to be certain designs that ignite the ol' creative spark.  For summer fashions we saw a strong nod towards our country's roots. This included a fresh and modern take on red, white & blue as well as stars & stripes.  The sporty vibe of stylish active wear-able fashion continues to show us that getting dressed this summer is all about fun!  For our photoshoot we took "sporty" to a whole new level by focusing on good old all American pastimes such as skateboarding, roller skating, surfing, bike riding and just plain frolicing in the sand.  
 Enjoy the outtakes from our day at Venice Beach.  Stay tuned for our Summer Lookbook coming soon....

 "Nostalgic Americana" 

Photographer: Michelle Moore
Hair & Make-up:  Stacy Rosas
Art Direction, Wardrobe & Outtakes: Team Horseshoe
Location: Venice Beach,California