November 30, 2011

Stand by your Brand...Meet the ladies who are Butter London!

butter LONDON was founded by She-Brit Sasha Muir.  On moving to the US she was shocked at the number of toxic ingredients in cosmetic products.  She saw the need for a new brand of hand and nail-care products that combined high fashion and health, and set about building what is today, a premier fashion brand.

To help her realize this vision Sasha sought out London's leading manicurist & nail trend spotter, Nonie Creme. Together they are butter London and oh how love them!

butter London products are "3 free"...what does this mean, you ask?
NO Carcinogens (nasty cancer causing chemicals)
NO Formaldehyde, NO Toluene, NO DBP, and NEVER have & never will!
read the fine print at the end of the post to learn how harmful these chemicals are

Oh and let us not forget butter LONDON is a Seattle based business!
How proud are we of our Emerald City Entrepreneurs!

Here's a peek at the latest and greatest as well as our top picks
for spreading holiday cheer!

new holiday colors!!
great gift set with new holiday colors!!

shimmer & glitter goodness!!

sophisticated glamour shimmers!!

rich, luxe and saucy goodness!!
stunning holiday palette of goodness!!

true holiday bliss--goodness!!!

ALERT: You may start throwing away cosmetics and nail products you own after reading this:

the fine print:
All three chemicals – DBP, toluene and formaldehyde – are on California's Prop. 65 list of chemicals known to cause cancer or reproductive toxicity. Studies have linked DBP to underdeveloped genitals and other reproductive system problems in newborn boys. DBP is banned from nail care and cosmetics products in the European Union but the FDA has taken no such action in the United States.
In addition, the U.S. National Toxicology Program says formaldehyde is "reasonably anticipated" to be a human carcinogen. The EPA, meanwhile, restricts toluene in drinking water because it can cause nervous system disorders and damage the liver and kidneys.
Women of childbearing age are especially vulnerable to even low levels of toxic exposure, due to the potential impacts on a developing child. Some Vietnamese nail salon workers report that they simply quit their jobs when they get pregnant to avoid health impacts from their chronic exposure to the toxic chemicals present in the products that they handle on a daily basis.

Why are humans so vulnerable to chemicals in cosmetic products?
The skin is extremely permeable.  Cosmetic ingredients most certainly are absorbed through the skin.  Some chemicals may penetrate the skin in significant amounts, especially when left on the skin for long periods of time(especially in nail products).  One study showed that 13% of the cosmetic preservative butylate hydroxytoluene (BHT) & 49% of the carcinogenic pesticide DDT(which is found in cosmetics containing lanolin) is absorbed through the skin.

November 28, 2011

Don your Duds: Style your TOMS!

It's the season of giving!

With TOMS One for One why not kill two birds with one stone?
You get to give a gift to someone in need and give yourself the gift of comfort and style!

We'll show ya how to wear em!

Rachel wears her black glitter TOMS to work. The glitter makes her outfit a little dressy and adds a festive flair! Plus when you're on your feet all day the bouncy sole feels great on your tootsies! 

Black Glitter TOMS
 with Eternal Sunshine Creations off shoulder sweater $128
 Priarie Underground Tuxedo Leggings $110 and Long Nomi Jacket $248

Rani likes the new wrap boot because they're great for wet weather and are super comfortable. Best of all she can wear them with a chunky sweater to keep warm when she goes to Swansons Nursery to pick out the perfect Christmas tree.
TOMS Wrap Boot in black
 with Laurie B Stable Sweater $ 198, Laurie B Best Bet Sweater $148 and Blank High-waist Denim $78

Nico wears her pewter linen toms when she's dropping her daughter off at school or running to do her Christmas shopping. They have great arch support and a super spongy insole providing maximum comfort when you have to be quick on your feet...and of course they look cute!
Pewter Linen TOMS
 with Tart Melinda Plaid Jacket $248 and Genetic Shya in Crime $188 

Meet TOMS new Cordones lace ups! 
They're perfect to slip on with a flirty top for a low key date night with some sexy flair!
TOMS Cordones in Pewter Linen
 with T-LA Criss Cross Top $78 and Genetic Shya in Crime $188

November 27, 2011

Prairie Underground-ONLINE Trunk Show-Monday at Midnight!

24 hours ONLY to shop from the largest selection of PRAIRIE UNDERGROUND merchandise

November 24, 2011

The Lowdown: Perfect Little Gifts!

Happy Black Friday everyone! You may love it, you may dread it but either way we'll make it fun for ya! Not only is the PRAIRIE UNDERGROUND trunk show today from 12-6 with a raffle full of prizes!

We have these wonderful gift ideas here to make your shopping easy-peasy!

Glitter Trio $36

Manicure Cabinet $72

The Pedicure Collection $60

Fairy Lights and Black Knight Gift Set $25

Kai Products~ Bath Bubbles $36 Bodywash $30 and Lotion $37

Tia Kramer Jewelry Varied Prices

Daly Bird Earrings $48-$78

V.Fraas Hat, Glove and Scarf Set $28 each

Walk the lines...Our latest and greatest!

While you're having a wonderful time celebrating all you're thankful for, these little gems will be here at Horseshoe waiting for you!

Knowing there are lots of festive gatherings and holiday parties in your future, you'll be even more thankful for these brand new blouses, sweaters, and dresses to choose from!

Akiko Petal Print Blouse $178

Eternal Sunshine Creations Bianca Pullover in Hazelnut Mix $178

Eternal Sunshine Creations Troika Pullover $238

Eternal Sunshine Creations Troika Jacket Sweater $278

Ella Moss Aztec Top $188

Laurie b. Best Bet Sweater $148

Akiko Twilight Dress $218

Eva Franco Eliza Dress $278

Eva Franco Collette Dress $278

TOMS Hand Drawn Metallic Dot $58 and Commando Polka Dot Legwear $38

November 23, 2011

Stand by your Brand! Meet the ladies behind Prairie Underground

Once upon a time in the capital city of Nebraska two young girls would begin a friendship that would change their lives forever... 

 Davora Lindner and Camilla Eckersley, high school friends, each went their separate ways after graduating high school.  Davora headed to Minneapolis to earn a degree in Fine Arts while Camilla moved to Olympia earning degree's at both Evergreen State College & the Fashion Institute of Design.  Years later with Davora's experience in sculptural art and Camilla's experience in lingerie & corsetry design the two met up again here in Seattle.  Both having a life long interest in fashion and difinitive style they decided to give Seattle a go and launch an environmentally conscious, contemporary apparel line.  In 2005 the two set up shop and launched their first collection, and we're so happy they did!

What's the story behind the name, Prairie Underground?
"Prairie Underground was conceived as an homage to (our childhood) in Nebraska, the name refers to our peer group at that time and reflects our shared point of reference.  We're still very influenced by the style of that era blended with the rustic, Victorian look of early American garments," says Lindner.

What makes Prairie so unique?
"Our line is different and accessible; women either identify with the entire line or a particular piece, but the attachment is strong.  Our clothing offers a practicality and ease.  We're very close to our customer in that way; women are comforted by our clothes.  We're lucky to have lots of different types of customers and we think about all of them in the design process.  We offer a really versatile fit and we're particular about a silhouette, so the line is consistent and recognizable.  Camilla is an amazing pattern maker.  Really that's been the key to our success." say Lindner

Tell us about your design process?
"When it's time to design the next season, we work at home alone, creating sketches to bring back to the table."  Eckersley is a prolific sketcher, and many of her least favorite designs become Lindners favorites.  "We work hard to make sure that the clothes will appeal to different body shapes," say Lindner.  One of us is always interested in something the other has brought to the table as a throwaway idea.  The push and pull of our individual differences helps create a broader collection."   Once they have a a rough idea of the 22 plus silhouettes for their seasonal collection, Eckersley creates patterns and sample garments, and then a direction for the line begins to take shape.

Describe the "look" of Prairie Underground?
"Along with a distinct '80s aesthetic we also really love country or rodeo fashion, and you can see this influence in our clothes. We also indulge in a romanticism about pioneer life , with a focus on humble but strong fabrications, muddy colors and layering."

Tell us about your choice to use sustainable textiles?
"We have always worked with sustainable textiles, or textiles that are produced in a way that does less harm to the environment. We are both socially conscious people and wanted to be true to this ideal in our business as well.  The line is almost all organic cotton and we work with a lot of hemp blends that are strong and beautiful fibers and a more renewable resource.  We are concerned that our clothing lasts a long time and we take quality very seriously." Lindner says

noon till six

Here's a peek at some highlights of Prairie's Winter Collection...

The Cloak Hoodie in Cobalt
The Long Cloak Hoodie in Lipstick
The Long Nomi Jacket

The Neo Country Top

The Charlie Jean

The Prairie Hoodie in Beet

The Fly Me Away Dress
The Doll Dress in Moss
The Belladonna Leggings
The Prairie Hoodie in Tunnel
The Medieval Mood Dress
The Videodrome Dress

A Special Offer from The Beauty Lounge

November 22, 2011

Get on the Bandwagon! Wear a Puffy Coat...

Do you see big puffy coats and think, I can't wear that, I'll look like the Michelin man? 
 Well ladies have no fear because we can assure you that you will look absolutely sleek and stylish
when you slip into any one of these beautifully designed Puffer Coats.

We no longer have to look "puffy" to sport a warm and cozy down filled jacket! Yippee!!

Check em' out!

Pink Martini Nylon Jacket $168
Styled with Blank NYC Personal Life Jeans $78, Michael Stars Slouch Hat $48,
 Boutique  9  Beechia Wedge Bootie $198
Rudsak Mixed Fabric Puffer in Charcoal $338
Styled with Habitual Cinch Jeans in Adore $198, Boutique 9 Marl Boot $248,
Asian Eye Ear Muffs $28

Rudsak Manteau Puffer Jacket in Khaki $298
Styled with Habitual Cinch Jeans $188, Freebird Heathrow Boot $328,
Solis Handknit Hat $68

Luii Ruffle Jacket $98
Styled with Blank NYC Personal Life Jeans $78, San Diego Hat Co. Crochet Flower Headband $18